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Design Currency
By:Jenn Visocky O'Grady,Ken Visocky O'Grady
Published on 2013-05-30 by New Riders

The world needs beautiful design. But aesthetics are inherently subjective. In Design Currency, authors Jenn and Ken Visocky O’Grady show you how to frame the value of your design work in terms that your business partners will both understand and respect. An actionable resource, Design Currency empowers you to do your job with less pushback on aesthetic decisions, encourages earlier involvement in the creation process, and makes it easier for you to justify your fees. For a designer, understanding how your work creates value is essential to growing your business and building better, more profitable relationships. Those relationships are easier to initiate, establish, and retain when you can clearly explain how your capabilities meet your client’s needs. This book shows you how to do exactly that. In Design Currency, you will learn how to: Leverage traditional design skills in new ways Measure the value that your design work brings to a project Articulate that value so that you can position yourself as a partner in the development process Charge what you’re worth and prevent your job from getting crowd-sourced or out-sourced Generate business value by better identifying audience needs
This Book was ranked at 21 by Google Books for keyword Currency.
Book ID of Design Currency's Books is NXpABQddNWoC, Book which was written byJenn Visocky O'Grady,Ken Visocky O'Gradyhave ETAG "AwBPGnpgaJ4"
Book which was published by New Riders since 2013-05-30 have ISBNs, ISBN 13 Code is 9780133052817 and ISBN 10 Code is 0133052818
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Book which have "240 Pages" is Printed at BOOK under CategoryArt
This Book was rated by 1 Raters and have average rate at "5.0"
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