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Ethnographic Thinking
By:Jay Hasbrouck
Published on 2017-12-11 by Routledge

This book argues that ‘ethnographic thinking’—the thought processes and patterns ethnographers develop through their practice—offers companies and organizations the cultural insights they need to develop fully-informed strategies. Using real world examples, Hasbrouck demonstrates how shifting the value of ethnography from simply identifying consumer needs to driving a more holistic understanding of a company or organization can help it benefit from a deeper understanding of the dynamic and interactive cultural contexts of its offerings. In doing so, he argues that such an approach can also enhance the strategic value of their work by helping them increase appreciation for openness and exploration, hone interpretive skills, and cultivate holistic thinking, in order to broaden perspectives, challenge assumptions, and cross-pollinate ideas between differing viewpoints. Ethnographic Thinking is key reading for managers and strategists specifically wishing to tap-into the potential that ethnography offers, as well as those searching more broadly for new ways to innovate practice. It is essential reading for students of applied ethnography, and recommended for scholars too.

This Book was ranked at 23 by Google Books for keyword anthropology Emergence.

Book ID of Ethnographic Thinking's Books is VNZCDwAAQBAJ, Book which was written byJay Hasbrouckhave ETAG "vB+5DsjTt/o"

Book which was published by Routledge since 2017-12-11 have ISBNs, ISBN 13 Code is 9781351362481 and ISBN 10 Code is 1351362488

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Book which have "120 Pages" is Printed at BOOK under CategorySocial Science

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