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Contemporary Marketing and Consumer Behavior
By:John F. Sherry
Published on 1995-05-02 by SAGE Publications

This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix; advertising and promotion; relationship management; managerial intervention and stakeholder response; organization behaviour; economic development; class-and-gender-linked consumer behaviour; and the production of consumption. They are examined using anthropological perspectives and methods ranging from materialistic to semiotic.

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Book which was published by SAGE Publications since 1995-05-02 have ISBNs, ISBN 13 Code is 9781452247144 and ISBN 10 Code is 1452247145

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