Review Monetising the Dividual Self

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Monetising the Dividual Self High quality books

Monetising the Dividual Self
By:Julian Hopkins
Published on 2019-01-02 by Berghahn Books

Combining theoretical and empirical discussions with shorter “thick description” case studies, this book offers an anthropological exploration of the emergence in Malaysia of lifestyle bloggers – precursors to current social media “microcelebrities” and “influencers.” It tracks the transformation of personal blogs, which attracted readers with spontaneous and authentic accounts of everyday life, into lifestyle blogs that generate income through advertising and foreground consumerist lifestyles. It argues that lifestyle blogs are dialogically constituted between the blogger, the readers, and the blog itself, and challenges the assumption of a unitary self by proposing that lifestyle blogs can best be understood in terms of the “dividual self.”

This Book was ranked at 7 by Google Books for keyword anthropology Emergence.

Book ID of Monetising the Dividual Self's Books is 0DyFDwAAQBAJ, Book which was written byJulian Hopkinshave ETAG "qsclM81GgDA"

Book which was published by Berghahn Books since 2019-01-02 have ISBNs, ISBN 13 Code is 9781789201192 and ISBN 10 Code is 1789201195

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Book which have "236 Pages" is Printed at BOOK under CategorySocial Science

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