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Women, Consumption and Paradox
By:Timothy de Waal Malefyt,Maryann McCabe
Published on 2020 by Routledge

Women are the world's most powerful consumers, yet they are largely marketed to erroneously through misconceptions and patriarchal views that distort the reality of women's lives, bodies and work. This book examines the contradictions and mismatches between women's everyday experiences and market representations. It considers how women themselves exhibit paradoxical behaviour in both resisting and supporting conflicting messages. The volume emphasizes paradox as a form of agency and negotiation through which women develop dialogical meanings. The contributions highlight the ways in which women transform inconsistencies and contradictions in advertising and marketing, global consumption practices and material consumption into positive practices for living. The rich range of ethnographic accounts drawn from countries including the US, Brazil, Mexico, Denmark, Japan and China provide readers with a valuable perspective on consumer behaviour.

This Book was ranked at 27 by Google Books for keyword anthropology Emergence.

Book ID of Women, Consumption and Paradox's Books is Nht-zAEACAAJ, Book which was written byTimothy de Waal Malefyt,Maryann McCabehave ETAG "y+2ncseHi28"

Book which was published by Routledge since 2020 have ISBNs, ISBN 13 Code is 9780367186128 and ISBN 10 Code is 0367186128

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