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The Business of Creativity
By:Brian Moeran
Published on 2016-06-16 by Routledge

How does a group of people, brought together because of their diverse skills and professional knowledge, set out to be ‘creative’? How are ongoing tensions between beauty, fame, and money resolved? In The Business of Creativity, Brian Moeran, a leading scholar and writer on the creative industries, takes the sacred relic of creativity out of the crypt and airs it in the ethnographic alley. In contrast to the persistent image of creativity as the spontaneous inspiration of a gifted individual, Moeran shows how creativity emerges from collaborative engagements among people, genres, institutions, materials and technologies. He alternates thick description of work in fashion, advertising, and ceramic art with theoretical innovations that shed new light on the aesthetic, symbolic, and economic dimensions of creativity and the production of worth.
This Book was ranked at 12 by Google Books for keyword anthropology Emergence.
Book ID of The Business of Creativity's Books is xbFmDAAAQBAJ, Book which was written byBrian Moeranhave ETAG "CgXP3XE7kZM"
Book which was published by Routledge since 2016-06-16 have ISBNs, ISBN 13 Code is 9781315418834 and ISBN 10 Code is 1315418835
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Book which have "299 Pages" is Printed at BOOK under CategorySocial Science
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